PDG Strategy

As consumers, motorcyclists are a different breed. Passionate about the products they use and often strongly tied to dealers or workshops. PDG builds on this relationship by acquiring or partnering with accomplished local wholesalers, using their expertise to better serve their country’s market. In return, working together on IT, product offering, sales, procurement and logistics to offer the best possible proposition and service to dealers and workshops .

Yes, we have set ourselves an ambitious goal. But the growth realized in a little over four years proves we aren’t just talk. Aiming at different, but complementary segments in the motorcycle parts business has led to a sound basis for our distribution network. The combination of a lean group with room to act for each management team, has convinced our partners of the opportunities they have to fuel their own growth ambitions within PDG. All is in place to become Europe’s leading parts distributor. Including the tenacity to make it happen.

We love the motorcycle world. Not only because with PDG we have a passion for motorcycles, but also because we have the possibility to improve millions of riding experiences by being able to deliver the right part that is needed for any bike out there. That is why we combine volume parts for daily riders with niche vintage parts.

Our growth ambitions rely on a well-developed and well-researched growth strategy. Allowing us to identify and acquire or partner up with the strongest and best performing distribution companies in each country, also in terms of culture and compatibility. This has resulted in a rapid expansion of the PDG network, starting with one company in September 2017 and welcoming our 9th company in April 2021.

In today’s competitive market, it pays to be part of a team. Using the combined strength of all members, to benefit the performance of each individual player. The structure of our group does just that, actively supporting cooperation between our operating companies and providing backup in sales management, assortment management, logistics, IT and HR. A set-up which is not only beneficial to PDG as a whole, but also to the autonomous growth and market position of every business within our network.